AdWeek Magazines Get a Cat
DigitalConvergence equips printed materials and broadcasts with a barcode, which directs Internet browsers to specific web pages associated with the ad content via a handheld “Keystroke Automation Technology” called a :CueCat. When a reader swipes the :CueCat device over the barcode on the printed page, he is immediately linked to the corresponding web page.
Adweek, Brandweek, Mediaweek and MC subscribers will receive a CD-ROM of DigitalConvergence's :CRQ software and a :CueCat prior to the October issues arrival.
The agreement between Adweek and DigitalConvergence follows deals with Forbes magazine, Wired Magazine and Parade Magazines, which are also planning to become Internet-enhanced this Fall.