Giant Joins Free ISPs Ranks
In response to this demand for quality at a lower cost, AT&T announced last week AT&T WorldNet Service i495. The ad-subsidized web access plan combines the company’s full compliment of services - six e-mail IDs, up to 60 megabytes of web space for personal Web pages, IM, chat, calendar services, anti-spam and child protection software, and online communities - with customized advertising in return for the lower price of $4.95 a month for 150 hours and $0.99 for each additional hour.
AT&T says consumers will be asked to first fill out a profile with information such as hobbies and interests at the time of registration, to allow for delivery of advertising tailored to their unique preferences.
Also during the registration process the user’s computer is assigned a unique, anonymous ID number which allows AT&T’s ad-serving partners, freeinternet.com and Predictive Networks, to track the URLs that are visited and provide targeted ad delivery.
Personally identifiable information, such as e-mail address and phone number, is not linked with the tracking data and is not shared with any third party.
What does this mean for advertisers? Better targeting – ads are delivered independently of the browser window in a toolbar, which allows for continuous exposure regardless of where the consumer goes online.
Recent Online Media Daily Articles
-
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ...
Be the first to comment on "Giant Joins Free ISPs Ranks"
Leave a Comment