Flooz.com's large gain in popularity shows that people are embracing Flooz as a new way to give and receive gifts. The Greenfield Online Survey reported that brand awareness among Internet users of Flooz rose during the second quarter of 2000 from 42% to 57%. In addition, Flooz.com, the e-gift enabler, jumped to the number one gift site ranked by Media Metrix, with 1,043,000 unique visitors in June.