News Brief
75% of Cable's Primatime Schedule is Original
Jul 27, 2000, 8:25 AM
The vast majority of ad-supported cable networks’ primetime programming this year is original content, according to a new survey conducted by the Cabletelevision Advertising Bureau. Shows produced by the ad-supported cable networks accounted for approximately 75% of all of their primetime programming hours, CAB reports.
The CAB survey asked its member cable networks to list the average weekly percentage of live, non-live and repeat original cable programming in primetime, as well as the percentage of third party-produced repeats and here are the numbers:
WEEKLY PERCENTAGE OF ORIGINAL VS. NON-ORIGINAL PRIMETIME AD-SUPPORTED CABLE PROGRAMMING (Monday-Sunday, 8pm-11pm)
Non-Live Original Programs 30.8% Live Original Programs 15.7% Repeats of Original Programs 28.1% Third Party-Produced Programs 25.4% Total 100.0%
Source: CAB survey of member cable networks (2000)
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