• by Amy Corr , Staff Writer @MediaPostOTL, November 10, 2008

Flossie.com, a New Zealand-based, female-centric Web site full of  fashion, beauty, sex and dating, entertainment and career tips, recently launched.

In an effort to convey the site's abundance of content for women of all ages, Flossie.com launched a campaign on a busy New Zealand street using a vending machine that dispensed living, breathing, single men. I would have loved to see this campaign in action, for many reasons.

Using the tag line, "Whatever you need, it's on us," a vending machine asked women to choose the type of man they preferred: Classic, Action, Romantic, Rich, Foreign and Mr. Perfect. Much as they would select a different brand of soda, women pushed a button indicating what type of man they would desire most. To their surprise, however, a real, in-the-flesh, man matching their characteristic preference opened the door and walked out of the vending machine in a puff of smoke, ready to take them on a date.

Dates matched the stereotype of the man chosen, so women were treated to bungee jumping or a romantic meal, for example.

The campaign, created by TBWA/Whybin/Tequila, recruited the single men, ran them through a series of interviews, and then grouped them into their appropriate categories.

The vending machine was fresh out of men in slightly more than 30 minutes.

And what about Mr. Perfect, who offered, "satisfaction guaranteed?" Well, ladies, Mr. Perfect was a vibrator and 200 Mr. Perfects found new homes.

Footage of the stunt, along with auditions for the dispensable men, can be found online at Flossie.com.