News Brief

Amazon Ramps Ups Its Mobile Messages

Just in time for holiday shopping, Amazon says it has begun offering its popular "Deal of the Day" via mobile phone, text-alerting shoppers, who can reply-to-buy with a simple command.

The company says that its customers, who can also follow the link to do more research, are looking for low prices, and that text messages will help. "We are obsessed with lowering prices and we work hard every day to make it even easier to find and buy the best deals on the site," the company says in its release.

The company is also offering simplified holiday-themed pages, including its Universal Wish List and Holiday Celebrity Chef Blog.--Sarah Mahoney

Tags: retail
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