• November 14, 2008

Facebook has upgraded reporting on its self-service ad system to allow marketers to get reports on advertising performance, and the demographics and interests of members responding to ads.

The reports can be run at the campaign, ad or account level and sectioned by day, week, month or the last three, six or 12 months.

"While the update may seem rote, it's a meaningful step for advertisers who want to be able to better analyze the results of their Facebook advertising campaigns in order to optimize their ad buying strategies at a more granular level. The more data, the better," wrote Justin Smith of the Inside Facebook blog.--Mark Walsh