Around the Net

SEM Charts With Pizzazz

Charts filled with data are important. They provide C-level executives with metrics to determine where to allocate the quarterly budget for Web improvements. How much should they allocate to SEM? Aaron Wall's Firefox plug-in RankChecker makes creating charts a little easier, according to Frank Watson. The tool grabs positions for keywords in Google, Yahoo and MSN simultaneously and lets you export them into a spreadsheet.

Watson suggests taking the keywords and creating a master sheet. Then pull in data that demonstrates the traffic each keyword brought in. With it, you can set up a spreadsheet that has the keyword name, position in each engine, and amount of traffic the term brought in per search engine. Watson also provides suggestions on column headings and tools to get that "wow" affect.

Read the whole story at Search Engine Watch »

Next story loading loading..