Rodale, Time Inc. Push Marketing Plans Despite Tumult
Magazine industry imperatives that existed before the financial meltdown -- like finding new ways to reach consumers -- probably matter even more now. Despite industry tumult, Rodale's Best Life is going ahead with plans to take over an airline lounge at New York JFK airport. Starting Nov. 24, the Delta Crown Room in Terminal 2 will host the Best Life Experience, where travelers will be offered product samples, a wine bar, driving simulators and other amenities.
i>Best Life has sold 20 ad pages in conjunction with the program. Chief sponsors are Mercedes-Benz, Tommy Bahama, Kendall-Jackson and Clarins.
In another example, Time Inc.'s Cooking Light is supplying recipes to the room-service menu at the New York Palace Hotel. With no ad involvement, the initiative serves as a novel brand extension.
Recent Around the Net In Media Articles
-
Layoffs at BBDO, GSP May 17, 2:24 p.m.
Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners ... -
N.Y. Post Axing 10 Most Senior, HIghest Paid May 17, 2:24 p.m.
The New York Post stands to lose a sizable chunk of its longstanding institutional memory as newsroom employees ... -
Time Warner Cable May Take Stake In Hulu May 17, 9:59 a.m.
Time Warner Cable is considering taking an equity stake in online-video site Hulu LLC, according to ... -
White Houses Pushes For Media Shield Law May 16, 2:47 p.m.
Following the Justice Department’s subpoena to access the phone records of reporters at the Associated Press, ... -
Tribune Tamps Down 'Noise' Over Possible Sale May 16, 2:47 p.m.
Seeking to tamp down “noise” over the possible sale of its newspapers, Tribune Co. CEO Peter ... -
JLo Named NuvoTv's Chief Creative Officer May 16, 10:24 a.m.
Actress/singer Jennifer Lopez will serve as Latino-targeted cable network NuvoTV’s new chief creative officer. Lopez, who ... -
TBS and TNT to Stream Programming Live May 15, 2:26 p.m.
Beginning this summer, TNT and TBS will start to live stream their programming online and the ... -
The Atlantic Defends Its Turf, Launches Defense One May 15, 10:27 a.m.
The 156-year-old magazine publishing company best known for award-winning literary and cultural journalism, continues to diversify ... -
Generational Shift In Hispanic Response To Ads May 15, 10:07 a.m.
Targeting Hispanics in advertising is a trillion-dollar business. But it's more nuanced than it used to ... -
Networks Continue To Watch Ad Dollars And Ratings Decline May 14, 2:02 p.m.
How important are this week’s upfronts to the Big 4 networks? Very. Ad dollars are shifting ...
Be the first to comment on "Rodale, Time Inc. Push Marketing Plans Despite Tumult "
Leave a Comment