- Folio, Friday, November 28, 2008 10:15 AM
Total revenue generated by B-to-B publications was down slightly in 2007 and basically flat in 2006 and 2005, while editorial, advertising and circulation expenses continued to grow. That's the
pattern shown in a new American Business Media Trend Report, prepared by the Jordan, Edmiston Group. Revenue for the average b-to-b publication was $5.47 million in 2007, a decline of .4 % over
2006 and flat over 2005.
Print advertising accounted for 84% of the average b-to-b title's income -- a share that held steady over the three-year period despite the growth of online
content. In general, publications reduced their print volume and circulation, producing an average of 18 to 19 issues a year, per the study.
While data from 2008 is not included in
the trend report, the ABM Business Information Network shows b-to-b magazines suffered a 6% slide in revenue in the first half.
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