News Brief

About.com Acquires Ad Network

About.com on Friday confirmed its acquisition of online e-commerce advertising network WiseAds New Media. The deal is expected to add WiseAds' clients to About.com's Luna Network of affiliated content sites, and to bolster About.com ad sales.

Luna Network partners drive traffic to About.com through banner advertising and About.com search buttons, in return for prominent placement on subject-relevant About.com Guide pages.