• Financial Times , Monday, December 8, 2008 11 AM

Marketers including General Electric, Wal-Mart and PepsiCo will announce a drive to improve ethical standards in business in an attempt to stem the decline in corporate America's public standing, Francesco Guerrera and Jonathan Birchall report.

Under aegis of the Business Ethics Leadership Alliance, the companies will agree to four principles of ethical behavior: legal compliance (including not paying bribes); transparency; avoiding conflict of interests and increasing accountability.

Read the whole story at Financial Times »