Message Server Matches Over a Billion Ads
Dash technology anticipates a consumer's interest in purchasing a particular product or service in four ways. When a consumer conducts a search on any search engine (Yahoo, Excite, etc.), Dash analyzes the search words, determines a match with a Dash advertiser, and sends the message to the consumer. When a consumer visits a URL that has been designated as a competing site by a Dash advertiser, that consumer automatically receives an advertising message from the Dash advertiser. When a consumer is on any given Web page, Dash continually scans for key words relevant to specific advertisers and delivers the most accurate message to the consumer. As a consumer is clicking through a competitor's sales process, Dash determines the level of immediacy of a given purchasing decision by the type of page being viewed (the check-out page representing the most imminent stage) and delivers the most strategic message from an advertiser in that moment.