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Optimizing PPC Budgets

Do you need help gaining higher ROI for your investment in pay-per-click campaigns? Brian Carter serves up tips and tricks on PPC "Budget Awesomization" you many want to consider. Before jumping into the details, Carter defines the term and tries to make the concept easier to understand by comparing the process to managing financial investments.

Carter also provides an example of a PPC project he worked on while at Fuel Interactive. He also steps through ways to prepare account structures to optimize budgets and maximize returns, addresses problems of underperforming pages and sites, and suggests ways to circumvent possible snafus.

Read the whole story at Search Engine Journal »

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