News Brief
Cable Beats Broadcast In Week #48
Aug 23, 2000, 11:38 AM
The majority of all U.S. households that watched primetime television in Week #48 of the 1999/2000 season chose cable programming over broadcast TV as their primary viewing source, according to a Cabletelevision Advertising Bureau analysis of Nielsen data. Cable (ad-Supported, premium & all Other) aggregate share of all primetime viewing for the seven-day period from August 14-20 was 53.5, versus 46.5 for all broadcast television (seven-network weighted gross, independents, other network affiliates & PBS).
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