Commentary

Email Oscars

Lifecycle Creative Awards are being handed out in five categories:

As a treat, each category has a celebrity nominated in addition to two retailers. Then again, maybe celebs are retailers these days...

Categories, Nominees and Winners follow:

-ACQUISITION (includes preference centers, email sign-up marketing)

Nominees: Tommy Bahama Anthopologie Brad Pitt (for some reason)

Winner: Tommy Bahama

-CONVERSION (includes welcome series and shopping cart abandon functionality)

Nominees: REI Amazon Angelina Jolie

Winner: REI

-GROWTH (includes newsletters and enhanced transactional messaging)

Nominees: Verizon Pottery Barn Kids Johnny Depp

Winner: Verizon

-RETENTION (includes loyalty and surveys)

Nominees: Sephora Macy's Reese Witherspoon

Winner: Sephora

-Reactivation (what to do when a customer is no longer interested in the emails and how to win them back)

Nominees: Williams-Sonoma American Eagle Will Smith

Winner: Will Smith

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