Nussey points to Baldwin's prediction that keyword prices will continue to rise, the SEO profession will grow, and the fact that traditional media is "on its last leg" as likely scenarios to play out next year, but disagrees with his forecast on Web 2.0, which seems to have stemmed from a comment made by Razorfish CEO Clark Kokich in iMedia last month. "But to say that Web 2.0 is dead?!" Nussey writes, providing examples of ways she consumes media. "I must take a stand! (Hear that, Bruce? [she notes, referring to Bruce Clay, whose company site she is blogging on] I don't want to see that the death of Web 2.0 has a place next to the death of rankings in your predictions for 2009.)"