News Brief

Adoutlet.Com And Spottaxi.Com Forge Solution For Radio Ads

AdOutlet.com today announced a Strategic Alliance Agreement with SpotTaxi.com, the leading Internet-based radio spot and traffic distribution system. Under the agreement, AdOutlet and SpotTaxi.com will create an integrated end-to-end solution for placing, trafficking and distributing advertising for radio and Internet radio, through a process that executes a seamless transfer of necessary data from each partner's website to the other.

Through this partnership, both AdOutlet and SpotTaxi.com's customer base will be able to access each company's resources. In addition, an interface will be created between SpotTaxi.com and www.adoutlet.com, enabling agencies to go to one resource for radio and Internet radio media campaigns. They will use AdOutlet's ADS platform to generate the target-specific media executions. Once completed, AdOutlet will push the creative requests to SpotTaxi.com who will fulfill the creative and traffic executions.

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