• Adweek, Friday, December 12, 2008 9:15 AM

Media agency Maxus has established a major presence in the U.K. for the first time with the rebranding of sister shop BJK&E in London as a Maxus office. The London office will serve as the U.K. base for the WPP-owned Maxus network.

The move follows the appointment of Kelly Clark in October as global CEO of the agency network, a new post. Under Clark, WPP plans a major expansion of Maxus, the smallest of the holding company's global media networks. (The others are Mindshare, Mediaedge:cia and MediaCom.) Other new offices in European markets will join the Maxus network in 2009.

Clark says it's essential to establish a strong beachhead in the U.K, "a crucially important market. BJK&E can help us deliver our vision there." BJK&E's current management structure will remain in place, with joint managing directors James Jennings and Tim Irwin.

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