News Brief

"Today" Show Rakes in Rating Points

Olympics ratings may be going down hill but the two-hour Sydney broadcast of the "Today" show was the fourth most-watched week in the program's 49-year history, reaching an average of 6.7 million viewers five days last week, according to The Associated Press. Last week, "Today" had more viewers than ABC's "Good Morning America" and CBS' "The Early Show" combined. On a good note, though, Sunday's telecast of the Sydney Olympics drew an estimated 64 million people, making it the highest rated night of the competition. But even with a rating of 19.3, well above the 14.7 cumulative rating for NBC's evening broadcasts for Sydney so far, the number remains 9% under what advertisers were promised.
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