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Mag For Affluent Blacks Enjoys Growth Spurt

  • Folio, Wednesday, December 17, 2008 9:15 AM

Uptown, a luxury lifestyle magazine targeting affluent African Americans, is set to increase its circulation, frequency and launch a regional edition in North Carolina. Beginning in February, the quarterly will go bimonthly and up its rate base from 125,000 to 200,000.

The company will also roll out a Charlotte-based edition early next year. The city has some 40,000 upscale African Americans, making it a "prototype for the Uptown sense of style and substance," says Len Burnett, Uptown CEO. The magazine already publishes local editions in New York, Chicago, Atlanta and Washington, D.C. While luxury publishers have been feeling the grim effects of the recession, Uptown's revenue increased 80% from 2007 to 2008, says Burnett.

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