News Brief
New Clusters For Targeting With Newsletters
Sep 21, 2000, 11:43 AM
PennMedia.com http://www.pennmedia.com, one of the Internet's largest e-mail newsletter advertising network, today announced that it is adding four new "clusters" to provide targeting options for business-to-business marketers.
The new B-to-B clusters include Road Warriors, Human Resources, IT Crowd and Admins. With the addition of these clusters, PennMedia now offers a total of 29 clusters, five targeting business users and 24 targeting consumers.
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