• December 17, 2008

According to a new national survey conducted by interactive Web site Kudzu.com, 86% of consumers are checking out online business reviews before making purchasing decisions.

Kudzu.com gained insight from over 600 users, 90% of whom said they trust reviews they read online. Findings also revealed that more than half of consumers place a high value on online reviews when looking for trustworthy home service professionals.

The survey aimed to gain insight into the online behaviors of consumers who search for local services. It also found that consumers are more likely to write a review following a good experience than a bad one.--Nina Lentini