• September 21, 2000

Sonata, Inc., a wireless Web Application Service Provider (ASP), today announced its new services allowing Web businesses to integrate location-specific ad serving into their wireless web offerings.

According a company press release, Sonata enables businesses to extend wireless offerings to include location sensitive strategies to attract new customers. Using the Sonata Ad serving Platform, which combines location sensitive content with marketing capabilities, Sonata will be able to enhance content offerings by integrating location sensitive services for ad serving, e-couponing and secure e-commerce. By delivering these services based on the location of the wireless device user, Sonata opens new revenue channels for their partners and other businesses.