Gigya Incorporates Yahoo App Platform
Gigya installs widgets to a container "Widget Wall" application it has developed for YAP, making Web widgets from thousands of publishers like RockYou and Jib-Jab immediately available to My Yahoo users.
In addition, Yahoo users who save widgets from Gigya publishers will be able to view those widgets as thumbnails displayed in the "Widget Wall" application on their My Yahoo page.
The Yahoo Application Platform is the software and services that enable developers to build Web applications that are available throughout Yahoo. YAP is an open, self-service environment that allows developers to easily author and publish their apps across the Yahoo Network.--Gavin O'Malley
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