As the official site for the Sydney, Australia Olympic Games, surfers are logging on for up-to-the minute results, schedules and athlete stories. Male and female fans visited Olympics.com equally, with 50.5% of the male Internet users slicking through, while female Internet users comprised 49.5% of the total audience traffic.
TOP 25 WEBSITES BY PROPERTY
AOL websites, with a unique audience of 28,696,000 and each user spending an average of 0:14:00 hours, were the favorite for at-home users during the week of September 11-17, according to Nielsen//NetRatings. It was followed by Yahoo! (25,925,000, 0:27:58), MSN (19,883,000, 0:21:38), Microsoft (16,416,000, 0:06:09), Lycos Network (9,534,000, 0:09:19), Excite@Home (8,763,000, 0:14:47), Walt Disney Internet Group (7,795,000, 0:13:45), Time Warner (5,463,000, 0:09:27), eBay (4,941,000, 0:52:11), About.com (4,845,000, 0:07:01), eUniverse Network (4,743,000, 0:09:09), AltaVista (4,687,000, 0:08:52), NBC Internet (4,291,000, 0:07:56), LookSmart (3,965,000, 0:04:59), Amazon (3,839,000, 0:08:32), iWon.com Inc. (3,655,000, 0:26:25), AskJeeves (3,495,000, 0:06:49), EarthLink (3,018,000, 0:08:08), The Go2Net Network (2,863,000, 0:05:47), Gator.com (2,842,000), 0:06:18), CNET Networks (2,665,000, 0:06:04), iVillage (2,661,000, 0:09:01), American Greetings (2,591,000, 0:08:29), Real Network (2,567,000), 0:04:31), and AT&T (2,364,000, 0:09:23).
At-work users preferred Yahoo! (14,542,000, 0:41:06), AOL Websites (13,838,000, 0:18:21), MSN (12,070,000, 0:28:32), Microsoft (10,004, 0:08:50), Lycos Network (6,264,000, 0:11:36), Excite@Home (5,742,000, 0:17:48), Walt Disney Internet Group (5,560,000, 0:17:22), Time Warner (3,778,000), 0:16:40), AltaVista (3,331,000, 0:11:20), eBay (3,237,000, 1:02:21), Amazon (3,025,000, 0:10:45), iWon.com inc. (2,986,000, 0:37:07), About.com (2,840,000, 0:06:42), NBC Internet (2,501,000, 0:09:06), LookSmart (2,501,000, 0:09:06), CNET Networks (2,033,000, 0:09:41), eUniverse Network (1,978,000, 0:06:48), Real Network (1,893,000, 0:05:58), AskJeeves (1,835,000, 0:06:31), Weather Channel (1,826,000, 0:07:31), ZDNet (1,804,000, 0:10:43), The Go2Net Network (1,739,000, 0:06:45), Google (1,614,000, 0:07:37), Gator.com (1,597,000, 0:11:14), and EarthLink.com (1,594,000, 0:08:34).
TOP TEN ADVERTISERS
Once again TRUSTe has found itself first on the Nielsen//NetRatings list of top ten at-home advertisers with 513,409,000 impressions and 23.5% reach. It was followed by Microsoft (462,599,000, 36.2%), eBay (127,871,000, 15.2%), Yahoo! (116,767,000, 21.7%), Amazon (115,567,000, 33.5