Beijing Olympics Back On NBC
NBC doesn't want the glory of its Olympics coverage and Olympics-related ad sales to pass just yet. The net is airing a two-hour prime-time special about the Beijing Olympics on Dec. 27.
"Beijing Olympic Opening Ceremony: TV Event of the Year" will be hosted by Bob Costas and Matt Lauer, who were the co-hosts when the event first aired in August. Lauer and Costas also will highlight the record-breaking performance of American swimmer Michael Phelps and other big moments from the Olympics. The show will include a look forward to the 2010 Winter Olympics in Vancouver, which NBC will also broadcast.
Prime-time slots are nothing new to Costas -- he anchors "Football Night in America" every Sunday night in the fall -- but they are new for Lauer. Today, Lauer and the "Today" crew will take a look back at 2008, which is the first time in 13 years that "Today" has had an hour in prime time.