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Suburban Papers See Opening In Detroit Delivery Cuts

A chain of four newspapers outside Detroit owned by the Journal Register Company is poised to move into the home-delivery market being partially vacated by Detroit's two major dailies. Kevin Haezebroeck, svp of the JRC papers, sees opportunity in the delivery cutbacks on Monday, Tuesday, Wednesday and Saturday. "I think there are a fair amount of people who still want a seven-day paper delivered to their home," he says.

Two of Haezebroeck's local papers publish seven days a week and another publishes six days. The papers boast a combined circulation of about 130,000 and span much of the Detroit suburbs. The papers said have already gotten dozens of calls in the past week asking about possible home delivery.

Haezebroeck says advertisers could also be attracted to the option of keeping the seven-day home delivery option. Some advertising customers don't want to alter their sales and promotions, to four day a week home delivery, he notes.

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