Excite@Home will be a new addition to WindWire's advertising network. WindWire will enable Excite@Home to monetize its wireless investments by offering advertisers a way to reach mobile consumers closer to the point of sale. WindWire's media group sells wireless advertising and sponsorships for delivery across wireless websites. WindWire then serves these advertisements, using WindWire's WindCaster wireless ad serving technology, to mobile consumers. The addition of Excite@Home to WindWire's ad network now increases the roster of WindWire's customers, which already includes leading mobile sites such as 555-1212.com, Boston.com, go2 Systems, Salon.com and SportsFeed.
- Anya Khait