News Brief
Meredith Plans BHG-Branded Mattress Line
Dec 30, 2008, 3:26 PM
Meredith Corporation, in partnership with Five Star Mattress, a bedding company launched by the owners of Serta, will develop and license a new line of Better Homes and Gardens-branded mattresses.
The collection will consist of innerspring and specialty beds featuring pocketed coils for reduced motion transfer, foam encasement for superior edge support, and temperature-friendly memory foam and latex. The line, which will become available in March, will retail at popular price points ranging from $799 to $1,599.
Last fall, Meredith and Walmart launched a line of Better Homes and Gardens-branded products for the bedroom, bathroom, dining room and living room. In addition, per Meredith, a partnership with Universal Furniture to create Better Homes and Gardens-branded furniture has been one of the industry's most successful furniture launches in the last 20 years.--Nina Lentini
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