Under the terms of the agreement, Fisher-Price, a division of Mattel, Inc., will bring together some of Thomas & Friends' core category rights and will begin using its worldwide distribution capability to enhance and grow the brand's long-term business.
The first line of products will be available in 2010 and will expand as existing licensees' rights expire across key toy categories.
Fisher-Price has been granted the global rights for Thomas & Friends, excluding Japan.--Nina Lentini