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Content Optimization 101

You may not have paid much attention to text, fonts, headers and titles in the past, but Rand Fishkin believes optimizing the words on the page for graphic appeal and readability is as important as the ability of search engines to find and recognize the content.

There are no short cuts to improving search engine rankings, according to Fishkin. To gain quality links, you need to ensure your blog or Web site has good curb appeal. Why enter the house if the facade looks run-down, shabby, or difficult to read? So Fishkin explains ways to develop top-notch infrastructure, content and design.

Read the whole story at SEOmozBlog »

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