NetRatings and Yahoo! Team to Build Internet Audience Panel
"This panel will give us deeper insight into the typical Yahoo! users'experience and how they react to specialized advertising, allowing Yahoo! to better understand user behavior and develop superior, customized products and services for our advertisers," said Anil Singh, chief sales and marketing officer at Yahoo!. "We sought NetRatings to build a special panel for us because of their superior tracking technology, accuracy and adherence to high research standards. This panel will provide Yahoo! clients with a custom research service that can be integrated with their Yahoo! Fusion Marketing programs to extract greater insight about customers and greater value for client programs."