News Brief
April BIN Figures Confirm A Continued Strengthening Of B2B Ad Pages And Revenues
Jun 29, 2000, 6:15 AM
The April Business Information Network (BIN) Report confirms a continued strengthening in the B2B marketplace. April pages rose 5.97% vs. a year ago, with revenues growing 15.21%. Year-to-date ad pages are up 2.76%, with ad spending year to date up 10.06%.
Ad Pages: In April, the five mega categories showing the greatest growth vs. a year ago are: Finance, Business & Advertising, up 47.41%; Telecommunications, up 34.54%; Manufacturing, up 8.59%; Software, up 6.14%; and Services, Direct Response, Classified, up 4.89%.
Ad revenues: In April, the top five categories in spending growth vs. a year ago are: Finance, Business & Advertising, up 75.34%; Telecommunications, up 55.16%; Software, up 23.27%; Manufacturing, up 15.48%; and Retail, up 9.48%.
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