DoubleClick and RealNetworks Go Global
Jun 29, 2000, 6:32 AM
DoubleClick and RealNetworks today announced a joint global ad sales partnership. Under the agreement DoubleClick will sell advertising, sponsorships and e-commerce solutions across the international Real.com(TM) network in 16 countries outside the United States. This expands on DoubleClick's relationship in the US where RealNetworks, a leader in media delivery on the Internet, currently uses DART, DoubleClick's proprietary, state-of-the-art ad targeting and reporting technology.