• January 9, 2009

In partnership with Netvibes, Ogilvy Public Relations Worldwide has launched a dashboard allowing users to track social media, word-of-mouth, public relations and marketing news in a single source.

Marketers can tailor the tool, dubbed The Daily Influence, to learn what people are saying about their brands in consumer-generated media.

The Netvibes-powered platform, which is also being rolled out within Ogilvy PR, includes feeds from a wide selection of sources including TechCrunch, Mashable, Ad Age, PR Week and Reuters.

"We wanted to give ourselves and our clients a smart utility that made it easier to track social media, get fresh ideas and be engaged with social media," said John Bell, managing director of Ogilvy PR's 360 Digital Influence unit, in a statement.--Mark Walsh