The number of advertising agencies turning to DoubleClick Inc. for interactive marketing technology services continues to grow. The company today announced DART (Dynamic Advertising Reporting and
Targeting) for Advertisers agreements with several agencies including 360i.com, Leagas Delaney, Swirl and i-traffic, an AGENCY.COM company. Since its release, DART for Advertisers has amassed a
significant client base of more than 800 marketers, including approximately 30% of the firms on the Advertising Age Top 100 U.S. Interactive agencies list. Separately, DoubleClick also announced a
renewed and expanded agreement with Lot21. Lot21 has been a DART client since May 1999, using the technology solution to manage and serve campaigns for agency clients including CNET, Tupperware, Blue
Shield of California and Bank of America.
