• Advertising Age, Monday, January 12, 2009 9:15 AM

Maria Bartiromo, Meredith Vieira and 23 other female media leaders will form a panel offering marketing advice to NBC Universal and its advertising clients on how to reach women.

The group will also blog, write and appear on air for NBC's women-oriented properties and contribute to a quarterly newsletter, "Power of the Purse," covering female-focused marketing and trends.

Leading the group is Lauren Zalaznick, president of NBCU's Women and Lifestyle Networks, which include Oxygen, Bravo, iVillage and "Green is Universal," the company's new environmental initiative. The panel will launch Feb. 10.

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