Toysrus.com Taps D'Arcy/Los Angeles as Advertising Agency

  • July 10, 2000
Toysrus.com today announced they have selected D'Arcy/Los Angeles as their advertising agency of record. The agency will be responsible for the strategic and creative assignment for Toysrus.com's multi-media advertising efforts, beginning fourth quarter, 2000. Toysrus.com selected D'Arcy/Los Angeles in a competitive review led by Select Resources, Inc. D'Arcy's sister unit, MediaVest, will coordinate the media planning for Toysrus.com while Starcom will continue to handle the media buying. The budget and overall media strategy has not yet been finalized.
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