Digimarc Corporation announced today that its Digimarc MediaBridge Reader software is now available for the Apple Macintosh platform. Consumers can download the free program from Digimarc's Web site
at www.digimarc.com. The software allows consumers to access the Web by showing Digimarc-enabled magazine pages to a Web camera attached to their computers.
Ads and editorial content in Popular
Mechanics and Wired magazines contain a digital code, which when held up to a Web camera on a PC or Mac running the Digimarc MediaBridge Reader software, will launch a browser, instantly connecting
readers to opportunities to learn more or buy directly on the Internet.