Sherman To Lead Razorfish Asia-Pacific
Sherman, who served as SVP for Razorfish's Global Solutions Group, will support growth throughout Asia-Pacific. He will oversee acquisitions, create a regional management structure to support pan-Asian accounts, coordinate with other regions to serve global business and help local offices build capabilities across the company's range of creative and media services.
Razorfish helps clients tap social media, using technologies like generational action tags as well as search engine optimization (SEO) to monitor transactions. Razorfish Asia-Pacific clients include Carnival Cruise Lines, Nestle and Nike.--Laurie Sullivan