While no deals are imminent, NBC chief Rick Ludwin says the network may sell a sponsorship for the
green room, where guests cool their heels before going on stage. In addition, Ludwin hopes to incorporate live commercials into the show, a long-running late-night tradition that faded until
recently, but has picked up steam again.
Fallon's interest in technical gadgetry, which will be part of the show, may also be tapped for "natural integrations." For instance, the show
will boast a huge 108-inch Sharp television as part of the set. "I think gadgets are interesting to people who are awake at 12:30 at night," says Fallon.
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