Widgets Come Pre-packaged With Ads
The first widget, released today, comes pre-packaged with ads and operates within any site or blog-hosting service. The goal is to increase page views and generate incremental revenue for Web publishers and bloggers.
Getting the widget up and running in minutes requires publishers to sign up with an email address and grab a piece of code to embed in the site. Search technology powering the widget goes beyond basic tag-matching and text search. Relevancy of posts is determined by crawling a Web site's content and analyzing relationships between concepts.--Laurie Sullivan