How To Calculate ROAS
Acquisio, Friday, January 23, 2009 1:45 PM
When signing up new clients, even before launching a PPC campaign, calculate the potential ROAS of the keywords you are targeting. Sound advice from Naoise Osborne, who tells us how to calculate the return on investments for the amount spend on ads.
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Osborne explains that this basic approach of pre-checking keywords for ROAS can help "launch campaigns that stand a better chance of being profitable quickly, rather than analyzing data after some time (and some money!) has passed." This metric aims to help you understand what "costs-per-click should stand a good chance of performing well," Osborne writes.
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