Motel 6 Gets Makeover, New Logo
"As we continue to renovate Motel 6 properties nationwide with the new 'Phoenix' design, travelers can expect to see the new logo more frequently."
The new Motel 6 logo is being rolled out across the nation at renovated properties that include new "Phoenix" interior features such as boutique-style guest rooms with wood-effect laminate flooring in place of carpet, a settee seating area, new bathroom elements, 32-inch flat-screen TV, and a multi-media panel with plug-ins for MP3 players, video game systems and laptop computers. Also included in the new interior design is a lobby with a 24-hour food and beverage market place.
The original Motel 6 logo was introduced in 1962 and was updated in 1996 in conjunction with the company's introduction of franchising. The new logo was designed for Motel 6 by Envision group, Motel 6's inter-creative and marketing agency.--Karl Greenberg
0 comments on "Motel 6 Gets Makeover, New Logo ".
Leave a Comment
Recent Marketing Daily Articles
-
Microsoft Unveils Xbox One May 21, 2:34 p.m.
With its next generation Xbox (called simply Xbox One), Microsoft is looking to control what’s still ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ... -
OMMA Social: Macy's Looks To Social For Connection May 20, 3:25 p.m.
Macy's is using social to connect with customers. That, said Jennifer Kasper, VP of digital media ... -
4 Types Of Marketing Cultures: How Fast Is Yours? May 20, 9:16 a.m.
Marketers everywhere may be talking about creating a fast-moving culture of innovation, but most CMOs will ...
I believe the parent company is Accor North America. Too bad you couldn't get permission to reprint the new and old logos with your article for comparison.