Email Marketers Challenged By Phishing, Spam
The survey asked 202 email marketers which challenges related to the success of their email marketing initiatives over the next year most concerned them. Marketers cited "increased spam and phishing attacks" as the most pending anxiety, with 53% of respondents calling it a top concern in 2009, followed by "further email and image blocking by ISPs" (45%).
By comparison, survey respondents were less concerned about "slowing consumer spending" (40%); their ability to stay relevant with subscribers (27%), or securing adequate budget for their programs (16%). Only 11% feel that their email programs are threatened by "increased consumer preference for social and mobile communications."--Tanya Irwin