News Brief
Burst Media Appoints Garrity To Board
Jan 30, 2009, 7:00 AM
Ad network Burst Media on Thursday announced the appointment of Jim Garrity to the company's board of directors.
Garrity, who retired from his most recent position as the chief marketing officer of Wachovia Corporation in July 2007, will provide strategic leadership and support for Burst's global business objectives.
During his decade-long tenure as CMO of Wachovia, Garrity helped transform the brand into a national financial services institution. He also developed a marketing ROI measurement system that ultimately moved marketing investment choices from intuitive and anecdotal guesses to fact-based decisions.
Prior to that role, Garrity held executive roles in sales and marketing at IBM and Compaq. At Compaq he led a rebranding effort as they entered more mainstream markets and introduced new products.--Gavin O'Malley
Recent Online Media Daily Articles
-
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Lack Of Data About Data Drives Opportunity May 23, 4:24 p.m.
Richard Frankel, president, Rocket Fuel, argues that there won’t be a standard for evaluating the value ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into the digital video platforms in a big way -- ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps All, Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ...
Be the first to comment on "Burst Media Appoints Garrity To Board"
Leave a Comment