• ClickZ, Monday, February 2, 2009 10:01 AM

GroupM North America has laid off 93 people, or about 2.7% of its staff, as the economic pall continues to pummel ad budgets. The cuts were across-the-board, affecting all four GroupM companies -- Mediaedge:cia, MediaCom, Mindshare, and Maxus -- as well as corporate staff.

The cuts included a wide range of digital and traditional positions across all accounts. Most of those let go were in New York, since GroupM operations are concentrated here. Numerous senior-level employees were dismissed, including directors, account managing directors, and supervisors. At least 20 of those affected came from GroupM's digital ranks.

GroupM agencies provide media services to clients including Nokia, Dell, Michelin, FAO Schwarz, JetBlue, P&G and Volkswagen. The layoffs come as GroupM prepares to rebrand Beyond Interaction, its global digital agency brand, as MediaCom Interaction.

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