• February 5, 2009

The agreement leverages Live Nation's integrated music platform in North America, including performance venues, concerts, ticketing, VIP access and digital media to deliver live music experiences for Starwood Preferred Guest (SPG) members.

It will grant Starwood "Official Hotel Partner" status for select Live Nation venues, including the House of Blues Clubs. SPG members will be rewarded with special ticket offers, premium seats and interactive artist experiences for select Live Nation concerts. They will also have access to retail discounts for artist merchandise and House of Blues restaurants purchases, and a wide array of other benefits.

Live Nation will help Starwood drive room stays through multi-platform media placement at Live Nation venues and seamless hotel booking integration on all "Where to Stay" Web pages on LiveNation.com.

The site is the gateway for Live Nation Ticketing, the company's recently launched in-house ticketing platform, which further demonstrates Live Nation's ability to facilitate a connection for Starwood directly with millions of targeted consumers.

This strategic alliance is also expected to drive incremental ticket sales for Live Nation through multiple media channels both online and in-room, reaching millions of guests worldwide.--Nina Lentini