Meet The Listeners
"Sellers, planners and buyers have told (Arbitron) that Webcasting's ability to deliver a targeted message to an upscale, Internet savvy audience is the medium's most compelling benefit for advertisers today," said Bill Rose, general manager and vice president, Arbitron Webcast Services. Webcast Audience Profile initially revealed some of the specific characteristics of the Web radio audience.
The survey determined that listeners of NetRadio channels are well-educated, upscale and Internet-savvy.
- 73% of NetRadio's audience graduated college or have post-graduate degrees
- 9% live in homes with more than $100,000 annual income
- 32% of NetRadio's listeners made 10 or more online purchases in the past year
- 72% spending $100 or more online in the past 12 months
- NetRadio's audience uses the Internet for an average of three hours per day
- 55% tune in while at work
- Two-thirds of NetRadio's audience is male
- 73% are between the ages of 25 and 54
- 52% have more than two people in the household
- 29% have a child under 12 living in the home
- 74% live in the United States
- Outside the United States, Canada represents 6% of NetRadio's listening audience.
This is from arbitron.com
Recent Research Brief Articles
-
Optimize Format For Effective Multi-Media Viewing May 17, 6:15 a.m.
According to a new report from Brand Perfect, considering global publishing for a digital generation, sales ...
-
High Entertainment Spenders Account For 70% Of Home Entertainment May 16, 6:15 a.m.
According to Nielsen’s U.S. Entertainment Consumer Report, consumers in households earning an average annual income of ...
-
Travel Pumps The U.S. Economy May 15, 6:15 a.m.
According to a recent report from Roger Dow, President of the U.S. Travel Association, on how ...
-
Smartphones and Tablets, Though Mobile, Require Separate Ad Approach May 14, 6:15 a.m.
According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers ...
-
U.S. Still Largest Digital Out-of-Home Market; China Chases May 13, 6:14 a.m.
According to a new report from PQ Media, the Global Digital Out-of-Home Media Forecast 2013-17, global ...
-
Online Event Attendance Trending Up; Chat and Moderators Popular May 10, 6:15 a.m.
A new report conducted by the Virtual Edge Institute, commissioned by Freeman, shows that attendees are ...
-
Mobile Devices Make Anywhere a Workplace for SMBs May 9, 6:15 a.m.
According to the results of The Sage SMB Survey on Mobile Devices, laptops (80%) and smartphones ...
-
Targeted Or Random; How Do You Like Your Ads? May 8, 9 a.m.
According to a new study by Zogby Analytics for the Digital Advertising Alliance, 40.5% of respondents ...
-
Americans Fed Up With Bad Ads May 7, 6:15 a.m.
According to InsightsOne, with Harris Interactive, Americans Are Fed Up With Bad Ads, 87% of American ...
-
9.9 Billion Video Ad Views In February May 6, 6:15 a.m.
According to comScore, 178 million Americans watched 33 billion online content videos in February, while the ...
Be the first to comment on "Meet The Listeners"
Leave a Comment